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Sony Press Event: new Alpha camera

A few weeks ago I got a phone call asking me whether I was interested, being a blogger, to go, as a blogger, to the press event of Sony, launching their newest reflex camera: Alpha.

I agreed.
So today I am on my way to Baveno, Italy, to hear all about this precious new baby Sony is announcing.

It is no new news that Sony is reaching high: they want to become the best in the DSLR market.
A hard task when even Nikon has trouble catching up with Canon.
But, as Sony proved before: they claimed the same with video gaming, and they successfully passed Nintendo and others, and became a world leader in gaming with their PSP.
So, they might have some surprises for us.
Also remember: the CMOS of the recent Nikon DSLR's is in coop with Sony.
Their first Alpha's missed a bit the point: a lack of enough good (Carl Zeiss) lenses and it was rather a 'consumer' camera than pro.
Launching a prosumer reflex will certainly need some technical improvements, next to a new series of Carl Zeiss lenses, and a better CMOS. (fullframe if possible.)
I secretly hope they tried to insert features towards the future like wifi and geolocation.
Because I truly believe to surpass Canon, there is a definite need for re-thinking features to make some stuff easier.

I'll try to keep you all updated while there (with pics and words)

The program for today: intro to everyone.
Program for tomorrow: Press conference at 8.00 AM, workshops + interviews at 9.30, experiences (with the new Alpha camera's) in the afternoon. (+ Flight back in the evening.)

Fingers crossed they have wifi in the room...
(I'll post to Flickr, and to Twitter -as this seems a good 'channel' to broadcast this news-)
Follow me on Twitter: matuvu
Pics on Flickr on: www.flickr.com/photos/matuvu/

Meanwhile for you: what do you want from a digital reflexcamera?

Technorati Tags: alpha, dslr, italy, press event, reflex camera, sony