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WWF fishmen out in the wild

Usually it's Greenpeace or Gaia who come out and grab our attention by using stunts. This time it's World Wide Fund For Nature (formerly known as World Wildlife Fund) and to my knowledge that's a first. WWF Belgium has just launched their new awareness campaign, based around a tool called Climate Impact Reducer. It teaches people how they can stop climate change (aka global weirdness) by doing small things every day. The counter on the right hand side of this post shows how the meme is catching on.
To kick off the campaign, fishmen like the one you can see in the pic showed up at Brussels Midi train station. Anyone got pictures of the fishmen in action? Their Flickr campaign set doesn't have them yet, and neither does their official campaign website or the WWF YouTube channel. What I want to know is: how did commuters react? Did they confuse it with the recent Music For Life campaign by Studio Brussel, which was also based around the theme "water" (but with a completely different angle)? [From WWF fishmen out in the wild]