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Nokia Trends Lab

Due to an awkward coincidence ('we need someone who can work with mac and knows a bit about javascript') I am travelling around (sitting in Mechelen today, Antwerp tomorrow and Amsterdam the end of the month)

What am I doing: making sure the Nokia Trend Lab gets features on the streets and in discotheques. (Read: the computers doesn't fail on us...)

While the program is running -and not crashing ;) - I have some time to check the site.

It is interesting to see at this moment, brands are taking art and creativity into account, integrating it into their marketing. Personal identity, and personalization.

As artists had to make sure they got subsidized by government, I think many of them now see (or should see) opportunities like these, and experience them as new possibilities.