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Interesting to see...

On Netlog one can find the weirdest 'brands'
I mean who'll add 'Kruidvat' as his brand?
Yet 2870 people did! (Probably because of the fact they can win a trip to Barcelona... )
Also seen: Colruyt (158), Radio Contact (1729), Pimkie (840), Ici Paris XL (723), Zwitsal! (447), Tampax (161), Panos, Tupperware, Swiffer??, Sloggi, Wonderbra, Dreft.

I do understand that the CocaCola's and BMW's of this world have a brand and people identify themselves with it. I even support the 'tolero' and 'befair' (fairtrade) brands.
But I certainly will never identify myself with Swiffer or Sloggi or Tampax.
Yet these brands decided to add themselves to the new world of Netlog, where people can collect brands.
Always wonderful to see this weird evolution of marketing ;)

Posted on July 2, 2008

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