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Blogs and journalists
The results of a survey conducted by PR and Marketing firm Euro RSCG Magnet and Columbia University has found that journalists are increasingly turning to blogs for their information.
The survey's findings include the following:
# More than 51% of journalists use Weblogs regularly, with 28% relying on them for day-to-day reporting (this is above the percentage of the general US population that reads blogs)
# 70% of journalists who use blogs do so for work-related tasks.
# 53% use blogs for finding story ideas
# 43% use blogs for researching and referencing facts
# 36% use blogs for finding sources
# 33% use blogs as a way of uncovering breaking news or scandals
# 68% of journalist respondents agree that blogs will become a more popular tool for corporations seeking to inform consumers
# 56% of journalist respondents agree that blogs will remain an independent and unorthodox means of disseminating information.
Despite these relatively high figures, only 1% of journalists believe blogs are credible. What does this tell you about the journalists?
Found at IsraellyCool
Posted on September 29, 2005
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