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Discontinuous Changes to Media

Interesting post on the blog of PR man Richard Edelman about the future of media.

Extracted highlights:

* The largest 50 Web companies are attracting 96% of the ad spending on line.

* 9.5 million homes in the US now have TiVo or another digital video recorder. 64% of DVR users skip all ads and an additional 26% skip through most ads. The number of homes with DVRs is expected to triple in the next five years.

* Every dollar coming out of print advertising revenue for newspapers is replaced by only 33 cents online.

Changes to the media landscape are dramatic...

Posted on November 25, 2005
in Limit of my knowledge

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