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Magelaan
Last week, I was invited to go to a party of Aanzet/Making Magazines.
They decided to change names after 5 years of Aanzet and Making Magazines together.
They decided to do it in a special way: the people invited were sent postcards during several weeks, hinting the new name.
The postcards were arriving from all over the world, with nice hints inside, and people were asked to find out and send this new name.
The reception was built up around the theme and a price was involved for the one finding their new brand-title.
What was interesting about it, was the fact that people were triggered by the riddle, they wanted to know, they wanted to find it, not really for getting the price, but rather because of the nice riddle.
This is real marketing to me, during 3 weeks their clients were busy figuring out something, but it also meant they were busy burning again and again this company into their head.
And for those who did some effort, the riddle was easily solved, those burned the new name over and over in there head with the arrival of each new card.
Those who didn't figure it out, will sure never forget the new name.
Next to that, in normal reception, you don't really know what to talk about with other people. Now everybody had something to talk about: the riddle.
Gosh, I really liked it.
The price? One year of beautiful flowers, nothing but the honor that is.
But the effect? Priceless...
Check out their new site, which is totally built around the Magelaan expeditions
Posted on December 9, 2005
in Living in Belgium
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