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Web 2.0
This must be the post Tom was waiting for (and a bit afraid from ;)): yep the blogosphere went to The i-Merge web 2.0 seminar.
We were many, and if I 'd be Tom, I would have had the same fear.
It is known bloggers break or praise.
To me in general it seemed i-Merge is one of the first marketing offices that got the message. And I am sure Jan is not regretting having hired Tom.
In general nothing particularly new was told to me in the first (long) part. We all know by now what web 2.0 stands for. We all know it is a hyped word, and we all still believe it is not the word or the hype that matters but the thing beneath: the change of the web from a static context into a dynamic.
These dynamics are transferred to to the people working in it and being aware of the changes.
I guess for those others, who never heard of the hype, it was quite interesting. (I guess some of my friends would, after hearing this lecture, finally grasp what I am talking about.)
For us, the die hards ;), it was a nice summary of what we already knew.
And, after the long lecture, hoping for some drinks, we were asked to stay and listen to someone from McKingsey.
It started all wrong. I mean, really all wrong... Even the 'die harders' 's attention was totally needed to follow that lecture.
The guy played with DTT, DST, OMG and whatever, throwing in some numbers, and showing slides for which we needed binoculars to read them.
But then suddenly it switched to understandable language, and it turned out really interesting.
Mind-provoking. Provoking in the sense of the word, and leaving us with some stuff to discuss about. Just the way it should be.
(For the real content I refer to other blogs who'll probably write about the topics more interesting. I am just too tired to do so today. :P )
Oh, and the food was good. Probably much better than LesBlogs, but then again, I wasn't there ;)
(Pics are online: look for us ;) )
Posted on December 22, 2005
in Living in Belgium, Technical stuff
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Comments (9)
Comments
Pffffew,
Posted by Tom De Bruyne | December 22, 2005 3:24 PMThat was very flattering actually.
;-)
Tanks for the very nice summary. I have to admit: I was very curious to read your final judgement (and those of the other bloggers I respect a lot like Peter Forret, Pascal Van Hecke , Bart De Waele, Pieter Baert, Luc Van Braekel). I had exactly the same feeling on Dr. Bughin's lecture. It took me about 35 minutes to suddenly realise he was telling really provoking things about the technology future of the web. Anybody took notes to collaborate on?
You're too too too tough for Mc Kinsey. These guys are so fanatically intelligent that there's always a lot of (sometimes hidden) wisdom in their words and their slides. But of course: to appreciate their oracle you need live in the quicksilvery world they map. And then it works. Bloggers are sooooooo young that they even don't remember what exactly a "mass medium" could be and how difficult it is for brands to leave reach and other mediacriteria behind. Like I had difficulties to profoundly understand the 2nd World War in Belgium although i was born in 1952 only 8 yrs after the war.
Wisdom (like i-wisdom) takes blood, sweat and tears. Or a Mc Kinsey shot now & then. Tom was a good sparkling starter. Jacques an excellent piece de resistance.
Mail him to ask his PPT:) and dream of reincarnating as a Mc Kinseyan.
Posted by Jan Van den Bergh | December 22, 2005 10:05 PMI don't think I am too tough for McKingsey.
The Mc Kinsey shots were, as said, pretty interesting. But I wonder how they can say and mean that the consumer of tomorrow is a kid of nearly 9 years old. And by that implicate that tomorrow a kid is not a kid anymore but a consumer.
I also wondered how that will fit i-merge. ;)
In my opinion some of his views were extreme and could be opposed.
The skype module and explanation was interesting and a new view on things. It also showed that indeed they have a wisdom but also an inside knowledge of things we just don't get to know.
Indeed too bad we don't get the PPT... I remember I need to invest in Apple shares, to get rich ;) lol
When he said that in few years time we'll get not only just information, but information based upon our own profilew, I can understand, but many other things are to be questioned.
Posted by ine | December 22, 2005 10:28 PMSkype bidding and chatting for example: c'mon... Maybe I am wrong, but I don't see it the way he sees it. Then again, his IQ might be way above the sky.
Ooh, ,could you please hint us his mail address?? ;)
Posted by ine | December 22, 2005 10:30 PMI did not have any problem with the content mister Mc-K was bringing, although I didn't hear it.
McK. had a strong French accent en talked in a monotone way. He did held a good contact with his audience.
Because of his pronounciation and a short attention span on my side (and one eye on my clock to be elsewhere on time) I couldn't get to the core of what he was telling us.
Language is a medium too and one should not be underestimated. (Tom did greath on that part) And be aware of the 'kids' in the audience offcourse!
Posted by Pietel | December 22, 2005 11:14 PMI was told upon that the most intersting part of his presentation was in the last 15min.
At that time we were already 'networking' behind the scenes, to not have been excluded from that part.
(I had to start working elsewhere at 18u, so...)
next time I hope to be able to take a portrait of Ms. Dehandschutter. :)
Posted by Pietel | December 22, 2005 11:18 PM@Pietel: Likewise... (on the picture that is)
Posted by ine | December 22, 2005 11:24 PMIt really sucked I couldn't make it. It seems like it was interesting. Any of you guys going to the "Future of web Apps" summit in London? I'm probably going, carpool!?
http://www.carsonworkshops.com/summit/
Posted by SePP | December 23, 2005 12:42 AM@Sepp: Peter (forret.com) and Bart (netlash.com) are going already. me I am doubting. (that is until you guys convince me ;) )
Posted by ine | December 23, 2005 12:50 AM