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Let's flow.
Flow is a mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Proposed by psychologist Mihaly Csikszentmihalyi, the concept has been widely referenced across a variety of fields.
As Csikszentmihalyi sees it, there are components of an experience of flow that can be specifically enumerated; he presents eight:
1. Clear goals (expectations and rules are discernable).
2. Concentrating and focusing, a high degree of concentration on a limited field of attention (a person engaged in the activity will have the opportunity to focus and to delve deeply into it).
3. A loss of the feeling of self-consciousness, the merging of action and awareness.
4. Distorted sense of time - our subjective experience of time is altered.
5. Direct and immediate feedback (successes and failures in the course of the activity are apparent, so that behavior can be adjusted as needed).
6. Balance between ability level and challenge (the activity is not too easy or too difficult).
7. A sense of personal control over the situation or activity.
8. The activity is intrinsically rewarding, so there is an effortlessness of action.
Not all of these components are needed for flow to be experienced
More in Wikipedia: Flow
Posted on January 3, 2006
in Limit of my knowledge, Linking context
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Comments (1)
Comments
Yeah "flow", I feel a buzzword coming ! In the gaming industry this is a known term.
With the growth of experience marketing it will become an important marketing term. But it's actually a serious challenge to make a marketing website that has a real flow in it. Well I'm on a mission ... :p
Posted by SePP | January 3, 2006 11:06 PM