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Coorporate blogging in a different way: Dior launches its blog
Dior plasticity launches its brand blog:
After many brands in France such as Vichy, or Celio, Dior Plasticity launches its brand blog, with 12 guest bloggers who will test the product, coordinated by a well known french blogher, Sophie Kune.
That in combination with what I read today in Knack (Marketing Offices as they exist will be dead in 2 years) kind of convince me that there is a major shift happening in advertising world.
And we are watching it now...
Technorati Tags: blog, coorperate, marketing
Posted on February 18, 2006
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