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Newspapers loose ads.
The newspaper industry is spending $50 million to convince advertisers that it's not dying, trumping the $40 million the magazine industry is spending to the same end. I agree with Rafat: If they took a fraction of that money and invested in experimentation and development of new ideas, it would pay off a lot more than this.
I am writing this as a reaction to a mail I received today.
I claim that money will go to the internet to advertise, she disagrees.
(The future will tell ;) )
Meanwhile we see several web 2.0 applications being built with one certain aim: the integration of advertisements.
Tags for that reason is the buzzword. Because when you tag, you'll be found by the right advertiser.
Technorati Tags: advertisement, newspaper, tags, web2.0
Posted on February 21, 2006
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Tags, or microformats are more than that.
Posted by Bart | February 21, 2006 7:28 PMThey're disintermediation of the listings business. A threat to the business models of the ebays and kapazas of this world (and there is business: http://dekoopman.net/2006/02/01/kapazabe-meer-dan1-miljard-waard/).
Even more important: think beyond the listings/ads. Apply the model to all data that would be better if distributed.
Identity, job offerings, statistics...
See also: http://www.webdesignfromscratch.com/future-social-web-experience.cfm .
Posted by Bart | February 21, 2006 7:57 PMno need to convince me ;)
our discussion started with changing advertisement world.
but we know it is just a changing world in general.
you already see it when taking a tram/train with all the popping ipods. all that content is generally distributed/generated by the internet...
as read today in a magazine: cyberworld is an outdated word, yet the real meaning is reality more than ever.
Posted by ine | February 21, 2006 8:07 PM