« Minnie Driver | Main | links for 2006-02-21 »

The new marketing: Set Tours

Apple used to do it ages ago: send in material for the good guys in the movie (check it, in every series playing the guy with the mac is/turns out the hero...)
We used to see many things appear (Mars, Motorola Razrs, Samsonite, TagHeuer watches), and since end 90's fashion designers started to take the clothes from the catwalk and from Cannes into the movies. Good advertisement...
But now, it all goes several steps further:
You see something in a series/movie, you'll go to the site, and you'll know the details: which brand, where you can buy it and maybe how much it costs.
Already in Sex in the City and well adjusted in the L Word.

Fine marketing. Because: people go and check it out!

Set Tours:
1. Bette & Tina's Living Area
2. Bette & Tina's Kitchen
3. Bette & Tina's Bedroom
4. Jenny's Room
5. The Planet
sho.com Set Tours