Mr Highfield's presentation, Beyond Broadcast, outlined a three-pronged approach to refocus all future BBC digital output and services around three concepts - "share", "find" and "play".

He said the philosophy of "share" would be at the heart of what he dubbed bbc.co.uk 2.0.

Mr Highfield said the share concept would allow users to "create your own space and to build bbc.co.uk around you", encouraging them to launch ther own blogs and post home videos on the site.

The BBC is also running a competition to revamp the bbc.co.uk 2.0 website, asking the public to redesign the homepage to "exploit the fuctionality and usability of services such as Flickr, YouTube, Technorati and Wikipedia".

Now this is again a sign to me that media as we know it is changing fast and furious.

Certainly to be continued...

Technorati Tags: bbc, web2.0