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Example of simple but very good WOM
Nokia launched its new Nokia N91 through 5 influential bloggers. To me it is the first and perfect example of a working action through bloggers: not too much buzz, and it just works.
The bloggers are doing all the necessary promotion, and even do more than they should. (If Nokia would pay some people it would cost them more than giving out 5 mobiles, and yet the impact is at least the same, if not much bigger)
Word of Mouth interactive. Fabulous.
And yes, I envy Peter for getting one ;)))
Technorati Tags: blogging, nokia, marketing
Posted on April 21, 2006
in Living in Belgium
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