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7 reasons why webapp fail
Web apps are not about Ajax, tags, Web 2.0, SOA, REST, or any other technology. Why do so many startups and web pundits focus on these terms when talking about a product? To get a better frame of reference, talk about how your app empowers users to improve their life. Think about how the long-term successful companies sell their stuff. They relate it to some bigger idea. So, for example, Nike has always embraced the hero archetype. They might talk about how great their foam arch is, but that’s always secondary to how buying their shoes makes you a hero. Their commercials are often amateur runners out running in the rain. How cool is that?
When I talk about web 2.0 I mean the change compared to web 1.0, so I am talking about the idea behind all the stuff. And not about the web2.0 buzzzzzword. Half of the stuff made now just sucks, and most of the listed web2.0 apps lack integration: you need to log into a dozen services. It is way too complicated.
Don't we all want one simple way to handle it all. (Identity 2.0 will become a necessity...)
Technorati Tags: improve, UI, web2.0
Posted on May 5, 2006
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Talking about integration, I'm still considering if I should give a talk at BarcampBrussels about flock (http://www.flock.com) or not. It's a modified Firefox version with integrated del.icio.us, flickr, rss reader, photobucket and blog support. Really amazing stuff.
Posted by CraHan | May 6, 2006 12:40 AM