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The challenge of the i.

Through Clo, LVB and I got some tickets for "The challenge of the I.'' a series of lectures on interactive marketing.

Joseph Jaffe (Jaffejuice.com) was one of the speakers.
Not a bad presentation but not really adding something new.
Summarized I would say he kind of said the things Nokia is doing with their bloggers campaign.
(Nokia already announced they continue doing it, seeing the good results of it, thus proving that this interactive marketing does work)

There were other speakers, with examples, proving that Belgium is still light years behind the market. A position that is not always that bad: we can learn from what the others did, and hopefully not implement the failures.

The remarkable fact was that bloggers are mentioned in almost every presentation while only a year ago, people would have asked 'bloggers?'
Now they are the big evolving market, one of the buzz words in marketing.

Good for us, I'd say.
The question is: are there enough 'influential' bloggers in Belgium?
To take Jaffe's words: take quality above quantity.
And then the answer is simple: the amount really doesn't count.

I am really interested in hearing the results behind the Ogilvy job ad some bloggers placed a month ago. Did it bring in candidates? How many came through the bloggers ad, and how many through conventional ways?
And what about the Word of Mouth, produced by people reading the blogs?

I am also interested in new numbers...
BVLG and Forret produced list with 'most famous' and 'most worth', but the lists are outdated.
How many blogs are there now, and how many of them influential?
And what is their ranking?
Some one?

Technorati Tags: advertising, blogging