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Person of the year
Time made 'all of us' person of the year.
When I see such things, I keep on wondering:
is this really what Time thinks, or this is a rather good marketing stunt?
I have the same idea about the Clickx contest.
Maybe it is because I got involved in marketing so much this year, I can't put it out of my mind.
John is right: bloggers point to each other. Nothing wrong with that according to me: it makes the strength of their network, and it is probably the reason why bloggers score so high in Google.
I guess in the beginning first time bloggers didn't figure that out, but by now, everyone knows. And everyone uses it.
It all started with simple blogrolling, but then it became favorite polls (I posted several of those in the past weeks, just to see how fast they get adopted, and I can tell you, they are wide-spread in a very fast way)
And then the batons became popular.
In fact according to me, it isn't about the poll, or the baton, it is about the message inside: if it is good, as in funny or cool or interesting or nice to do, or nice to know, 'linklove' works.
It came to me when reading this post: NYT gave in by adding Digg and other buttons. Why? To create more linklove. Why? To get a higher google rate, to have more page views, to get more clickthroughs. Why? Very simple: To have more money for the ads on their pages.
So if Time makes us 'person of the year', is this because they really think so, or is this to make 'linklove': have the funny message, with the nice 'you on the cover'-marketing being spread on as many pages as possible, thus creating thousands of clickthroughs, with a bunch of revenues as result?
If you ask me if I like the baton or the Time cover, I'll say the baton: it is fun, nice and actually teaches me something about someone else. While the latter ain't nothing more than an easy use, a good marketing stunt. Because, c'mon: are we worth to be the person of the year? What did we do, but fill the web with nonsense ;)
Technorati Tags: linklove, person of the year?, marketing
Posted on December 20, 2006
in Limit of my knowledge
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Comments (2)
Comments
I agree, it's good marketing and it worked. VRT and most newspapers took it over.
It's like VRT ALWAYS films and interviews eBay if they talk about online auctions. There are plenty of local alternatives, less known, but also worth to mention.
Posted by Bart | December 20, 2006 11:27 AMi-merge took it over too ...
http://www.personoftheyear.be ... happy holidays !! ;)
Posted by Jesse | December 20, 2006 1:35 PM